Job Title: Ecommerce Marketing Director
Role: Contract to hire full-time
Location: Remote
Reports to: Founder & CEO

About Lyons Leather Co.

Lyons Leather Co. is a rapidly growing woman-owned small business in Colorado, specializing in handcrafted leather bags and accessories. With a commitment to timeless design, quality craftsmanship, and exceptional customer experience, we are building a community of loyal customers who value both style and versatility.

As we continue to scale, we’re looking for a dynamic Shopify-first Ecommerce Marketing Director to take our digital presence to the next level by hitting key sales metrics and driving reach across digital channels.

Role Overview

The Ecommerce Marketing Director will lead the strategy and execution of all digital marketing efforts to drive traffic, grow conversions, and build brand awareness. This role is both strategic and hands-on, perfect for someone who thrives in a fast-paced, entrepreneurial environment.

You’ll own the customer journey from awareness to retention, using data, creativity, and storytelling to strengthen Lyons Leather Co.’s position in the marketplace.

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive ecommerce marketing strategy to drive growth and profitability.
• Manage the marketing budget and allocate resources across channels to maximize ROI.
• Partner with the Founder to shape the brand’s voice while growing customer engagement and meeting determined quarterly KPIs.

Digital Marketing

• Oversee paid and organic social, email, SMS, influencer, rewards and affiliate programs.
• Optimize advertising campaigns across Facebook, Instagram, Google, Pinterest, and emerging platforms.
• Develop influencer and brand partnerships to grow awareness and engagement.
• Third party agency and contractor management ( Email, content, paid media, etc)

Ecommerce Management

• Drive site traffic and improve conversion rates through CRO (conversion rate optimization).
• Manage Shopify site promotions, product page launches, merchandising, and onsite marketing.
• App management, recurring auditing and analytics.
• Ensure product launches and campaigns are executed seamlessly online.
  

Analytics & Insights

• Monitor performance metrics, analyze results, and provide actionable insights.
• Use data-driven decision making to test, learn, and scale strategies.
• Build reporting dashboards to track KPIs across channels.
• Harness community feedback and sales data to inform product design and inventory projections.
  

Retention & Community

• Lead customer retention efforts through email, SMS, and loyalty strategies.
• Build brand community through storytelling and content marketing.
• Enhance customer lifetime value and strengthen brand loyalty.

Qualifications

• 5–8 years of experience in digital marketing/ecommerce, ideally in women's fashion, or accessories.
• Proven track record of scaling ecommerce revenue through paid, owned, and earned channels.
• Fluency with Shopify, Klaviyo (or similar ESP), Google Analytics, and paid media platforms.
• Excellent analytical skills, with ability to turn data into actionable insights.
• Creative thinker with strong brand storytelling ability.
• Leadership skills with a collaborative and entrepreneurial spirit.
• Passion for small business growth and authentic appreciation for our products.

Why Join Us

• Be part of a fast-growing, mission-driven small business.
• Play a pivotal role in shaping the future of Lyons Leather Co.
• Opportunity to bring creative ideas to life in a hands-on environment.
• Competitive compensation, health care stipend, growth opportunities, and potential for equity.
  

How to Apply:
Please send your resume, portfolio (if applicable), and a short note about why you’d be a great fit to hello@lyonsleatherco.com. Please use "Ecommerce Marketing Director" as the subject line.